The Ryl Co vs Snapple · Bay Area shelf head-to-head
The Ryl Co and Snapple, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snapple carries more Brand PowerSnapple is in more Bay Area grocersSnapple fields the deeper lineup
The Ryl Co
Snapple
18
brand power
38
7
products
39
1
categories
2
3
subcategories
9
2
grocers
9
$3.71
avg price
$5.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Ryl Co▭ Snapple
Distribution · 30% of score8·38
T
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Ryl Co
no top category Snapple doesn’t also play in.
only Snapple
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Ryl Co · Snapple
