The Spotted Trotter vs Vermont Salumi · Bay Area shelf head-to-head
The Spotted Trotter and Vermont Salumi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Spotted Trotter is in more Bay Area grocersVermont Salumi fields the deeper lineup
The Spotted Trotter
Vermont Salumi
27
brand power
27
11
products
17
3
categories
2
2
grocers
1
$5.15
price per oz
$4.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Spotted Trotter▭ Vermont Salumi
Distribution · 30% of score8·4
V
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Spotted Trotter
only Vermont Salumi
no top category The Spotted Trotter doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Spotted Trotter · 2
only Vermont Salumi · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Spotted Trotter · Vermont Salumi