Therabreath vs Crest · Bay Area shelf head-to-head
Therabreath and Crest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crest carries more Brand PowerCrest is in more Bay Area grocersCrest fields the deeper lineupTherabreath sits further up the premium end
Therabreath
Crest
15
brand power
34
3
products
13
1
categories
2
1
subcategories
3
2
grocers
4
94.1¢
price per fl oz
80.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Therabreath▭ Crest
Distribution · 30% of score8·17
T
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Therabreath
no top category Crest doesn’t also play in.
only Crest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Therabreath · 1
only Crest · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Therabreath · Crest
