Therabreath vs Essential Oxygen · Bay Area shelf head-to-head
Therabreath and Essential Oxygen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Oxygen carries more Brand PowerEssential Oxygen is in more Bay Area grocersEssential Oxygen fields the deeper lineupEssential Oxygen sits further up the premium end
Therabreath
Essential Oxygen
15
brand power
28
3
products
7
1
categories
2
2
grocers
3
94.1¢
price per fl oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Therabreath▭ Essential Oxygen
Distribution · 30% of score8·13
T
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Therabreath
no top category Essential Oxygen doesn’t also play in.
only Essential Oxygen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Therabreath · 1
only Essential Oxygen · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Therabreath · Essential Oxygen
