Thinksport vs Babo Botanicals · Bay Area shelf head-to-head
Thinksport and Babo Botanicals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Babo Botanicals carries more Brand PowerThinksport is in more Bay Area grocersBabo Botanicals fields the deeper lineupBabo Botanicals sits further up the premium end
Thinksport
Babo Botanicals
23
brand power
34
2
products
7
1
categories
3
1
subcategories
4
5
grocers
2
$5.46
price per fl oz
$4.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Thinksport▭ Babo Botanicals
Distribution · 30% of score21·8
T
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Thinksport
no top category Babo Botanicals doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Thinksport · 4
only Babo Botanicals · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Thinksport · Babo Botanicals
