Tia Lupita vs Crystal · Bay Area shelf head-to-head
Tia Lupita and Crystal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tia Lupita carries more Brand PowerCrystal is in more Bay Area grocersTia Lupita sits further up the premium end
Tia Lupita
Crystal
27
brand power
21
4
products
2
3
categories
2
9
grocers
11
$8.30
avg price
$3.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tia Lupita▭ Crystal
Distribution · 30% of score38·46
T
C
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crystal
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tia Lupita · 2
only Crystal · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tia Lupita · Crystal