Tia Lupita vs Secret Aardvark · Bay Area shelf head-to-head
Tia Lupita and Secret Aardvark, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tia Lupita carries more Brand Power
Tia Lupita
Secret Aardvark
27
brand power
22
4
products
4
3
categories
2
3
subcategories
3
9
grocers
9
$8.30
avg price
$11.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tia Lupita▭ Secret Aardvark
Distribution · 30% of score38·38
T
carried in 9 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Secret Aardvark
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tia Lupita · 2
only Secret Aardvark · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tia Lupita · Secret Aardvark