Tic Tac vs Altoids · Bay Area shelf head-to-head
Tic Tac and Altoids, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Altoids carries more Brand PowerAltoids sits further up the premium end
Tic Tac
Altoids
14
brand power
21
6
products
6
1
categories
1
7
grocers
7
$2.14
price per oz
$2.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tic Tac▭ Altoids
Distribution · 30% of score29·29
T
A
carried in 7 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score39·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tic Tac
no top category Altoids doesn’t also play in.
only Altoids
no top category Tic Tac doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tic Tac · 3
only Altoids · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tic Tac · Altoids
