Tine vs Istara · Bay Area shelf head-to-head
Tine and Istara, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Istara sits further up the premium end
Tine
Istara
12
brand power
14
2
products
2
1
categories
1
2
grocers
2
$12.22
avg price
$32.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tine▭ Istara
Distribution · 30% of score8·8
T
I
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tine
no top category Istara doesn’t also play in.
only Istara
no top category Tine doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tine · 1
only Istara · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tine · Istara