Tochi vs Bjorn Qorn · Bay Area shelf head-to-head
Tochi and Bjorn Qorn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bjorn Qorn carries more Brand PowerBjorn Qorn is in more Bay Area grocersBjorn Qorn fields the deeper lineup
Tochi
Bjorn Qorn
11
brand power
25
3
products
9
1
categories
2
3
grocers
6
$6.96
avg price
$5.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tochi▭ Bjorn Qorn
Distribution · 30% of score13·25
T
B
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tochi
no top category Bjorn Qorn doesn’t also play in.
only Bjorn Qorn
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tochi · 1
only Bjorn Qorn · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tochi · Bjorn Qorn