Torani vs Portland Syrups · Bay Area shelf head-to-head
Torani and Portland Syrups, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Torani carries more Brand PowerTorani is in more Bay Area grocersPortland Syrups fields the deeper lineupPortland Syrups sits further up the premium end
Torani
Portland Syrups
65
brand power
36
72
products
88
3
categories
2
11
grocers
1
59.9¢
price per fl oz
$1.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Torani▭ Portland Syrups
Distribution · 30% of score46·4
P
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Torani
only Portland Syrups
no top category Torani doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Torani · Portland Syrups
