Tostitos vs Doritos · Bay Area shelf head-to-head
Tostitos and Doritos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tostitos carries more Brand PowerTostitos is in more Bay Area grocersDoritos fields the deeper lineupDoritos sits further up the premium end
Tostitos
Doritos
47
brand power
41
32
products
46
3
categories
1
11
grocers
10
47.6¢
price per oz
76.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tostitos▭ Doritos
Distribution · 30% of score46·42
carried in 11 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Doritos
no top category Tostitos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tostitos · 3
only Doritos · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tostitos · Doritos
