Tostitos vs Xochitl · Bay Area shelf head-to-head
Tostitos and Xochitl, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tostitos carries more Brand PowerXochitl is in more Bay Area grocersTostitos fields the deeper lineup
Tostitos
Xochitl
47
brand power
35
32
products
12
3
categories
2
11
grocers
12
47.6¢
price per oz
68.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tostitos▭ Xochitl
Distribution · 30% of score46·50
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tostitos
only Xochitl
no top category Tostitos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tostitos · 3
only Xochitl · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tostitos · Xochitl
