Treat vs Braga Organic · Bay Area shelf head-to-head
Treat and Braga Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Braga Organic carries more Brand PowerBraga Organic is in more Bay Area grocersBraga Organic fields the deeper lineup
Treat
Braga Organic
9
brand power
20
2
products
7
1
categories
1
2
subcategories
5
1
grocers
3
$8.79
avg price
$15.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Treat▭ Braga Organic
Distribution · 30% of score4·13
T
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Treat
no top category Braga Organic doesn’t also play in.
only Braga Organic
no top category Treat doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Treat · 1
only Braga Organic · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Treat · Braga Organic