Triscuit vs Wasa · Bay Area shelf head-to-head
Triscuit and Wasa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wasa is in more Bay Area grocersTriscuit fields the deeper lineup
Triscuit
Wasa
39
brand power
39
18
products
10
1
categories
1
12
grocers
16
88.5¢
price per oz
60.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Triscuit▭ Wasa
Distribution · 30% of score50·67
T
carried in 12 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score78·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Triscuit
no top category Wasa doesn’t also play in.
only Wasa
no top category Triscuit doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Triscuit · 1
only Wasa · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Triscuit · Wasa
