True Dates vs Jewel Date Company · Bay Area shelf head-to-head
True Dates and Jewel Date Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
True Dates carries more Brand PowerJewel Date Company is in more Bay Area grocers
True Dates
Jewel Date Company
18
brand power
12
6
products
6
2
categories
1
1
grocers
5
$4.99
avg price
$9.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ True Dates▭ Jewel Date Company
Distribution · 30% of score4·21
T
J
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only True Dates
only Jewel Date Company
no top category True Dates doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only True Dates · 1
only Jewel Date Company · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: True Dates · Jewel Date Company
