True Dates vs Rancho Meladuco Date Farm · Bay Area shelf head-to-head
True Dates and Rancho Meladuco Date Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rancho Meladuco Date Farm is in more Bay Area grocersTrue Dates fields the deeper lineup
True Dates
Rancho Meladuco Date Farm
18
brand power
14
6
products
3
2
categories
1
1
grocers
3
$4.99
avg price
$15.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ True Dates▭ Rancho Meladuco Date Farm
Distribution · 30% of score4·13
T
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only True Dates
only Rancho Meladuco Date Farm
no top category True Dates doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only True Dates · 1
only Rancho Meladuco Date Farm · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: True Dates · Rancho Meladuco Date Farm