True Delicious vs Cookies Con Amore · Bay Area shelf head-to-head
True Delicious and Cookies Con Amore, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 10 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only True Delicious
no top category Cookies Con Amore doesn’t also play in.
only Cookies Con Amore
no top category True Delicious doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Cookies Con Amore is, True Delicious is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: True Delicious · Cookies Con Amore
