True Lemon vs Country Time · Bay Area shelf head-to-head
True Lemon and Country Time, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Country Time is in more Bay Area grocers
True Lemon
Country Time
16
brand power
20
3
products
5
1
categories
2
2
grocers
5
$6.56
avg price
$8.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ True Lemon▭ Country Time
Distribution · 30% of score8·21
T
C
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only True Lemon
no top category Country Time doesn’t also play in.
only Country Time
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only True Lemon · 1
only Country Time · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: True Lemon · Country Time
