Trujoy Yogurt vs Kayak · Bay Area shelf head-to-head
Trujoy Yogurt and Kayak, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Trujoy Yogurt carries more Brand PowerTrujoy Yogurt is in more Bay Area grocersTrujoy Yogurt fields the deeper lineupTrujoy Yogurt sits further up the premium end
Trujoy Yogurt
Kayak
22
brand power
12
6
products
3
1
categories
1
4
grocers
1
$10.04
avg price
$6.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Trujoy Yogurt▭ Kayak
Distribution · 30% of score17·4
T
K
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score39·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Trujoy Yogurt
no top category Kayak doesn’t also play in.
only Kayak
no top category Trujoy Yogurt doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Trujoy Yogurt · 4
only Kayak · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Trujoy Yogurt · Kayak
