Truroots vs Ancient Harvest · Bay Area shelf head-to-head
Truroots and Ancient Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ancient Harvest carries more Brand PowerAncient Harvest is in more Bay Area grocersAncient Harvest fields the deeper lineupTruroots sits further up the premium end
Truroots
Ancient Harvest
26
brand power
51
6
products
15
2
categories
2
3
subcategories
7
7
grocers
19
74.3¢
price per oz
52.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Truroots▭ Ancient Harvest
Distribution · 30% of score29·79
T
carried in 7 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Truroots
only Ancient Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Truroots · 0
no exclusive doors — everywhere Truroots is, Ancient Harvest is too.
only Ancient Harvest · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Truroots · Ancient Harvest
