Tulelake vs Inglehoffer · Bay Area shelf head-to-head
Tulelake and Inglehoffer, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Inglehoffer carries more Brand PowerInglehoffer is in more Bay Area grocersInglehoffer fields the deeper lineupTulelake sits further up the premium end
Tulelake
Inglehoffer
10
brand power
30
2
products
9
1
categories
2
1
subcategories
5
4
grocers
8
76.3¢
price per oz
58.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tulelake▭ Inglehoffer
Distribution · 30% of score17·33
T
I
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tulelake
no top category Inglehoffer doesn’t also play in.
only Inglehoffer
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tulelake · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tulelake · Inglehoffer
