Underberg vs Angostura · Bay Area shelf head-to-head
Underberg and Angostura, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Angostura carries more Brand PowerAngostura is in more Bay Area grocersAngostura fields the deeper lineupAngostura sits further up the premium end
Underberg
Angostura
13
brand power
29
2
products
5
1
categories
2
3
grocers
11
$2.42
price per fl oz
$4.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Underberg▭ Angostura
Distribution · 30% of score13·46
U
A
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Underberg
no top category Angostura doesn’t also play in.
only Angostura
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Underberg · Angostura