Unreal Deli vs Hellenic Farms · Bay Area shelf head-to-head
Unreal Deli and Hellenic Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hellenic Farms carries more Brand PowerHellenic Farms is in more Bay Area grocersHellenic Farms fields the deeper lineup
Unreal Deli
Hellenic Farms
10
brand power
39
2
products
90
1
categories
2
2
grocers
5
$1.62
price per oz
$1.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Unreal Deli▭ Hellenic Farms
Distribution · 30% of score8·21
U
H
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Unreal Deli
no top category Hellenic Farms doesn’t also play in.
only Hellenic Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Unreal Deli · 2
only Hellenic Farms · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Unreal Deli · Hellenic Farms