Valbreso vs Mevgal · Bay Area shelf head-to-head
Valbreso and Mevgal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mevgal is in more Bay Area grocersMevgal sits further up the premium end
Valbreso
Mevgal
12
brand power
14
2
products
4
1
categories
1
3
grocers
5
$1.35
price per oz
$1.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Valbreso▭ Mevgal
Distribution · 30% of score13·21
V
M
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Valbreso
no top category Mevgal doesn’t also play in.
only Mevgal
no top category Valbreso doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Valbreso · 1
only Mevgal · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Valbreso · Mevgal