Van Camp’s vs B&m · Bay Area shelf head-to-head
Van Camp’s and B&m, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Van Camp’s is in more Bay Area grocersB&m sits further up the premium end
Van Camp’s
B&m
13
brand power
11
4
products
3
1
categories
2
6
grocers
5
17.7¢
price per oz
20.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Van Camp’s▭ B&m
Distribution · 30% of score25·21
V
B
carried in 6 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Van Camp’s
no top category B&m doesn’t also play in.
only B&m
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Van Camp’s · 2
only B&m · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Van Camp’s · B&m