Vegan Rob's vs Pirate's Booty · Bay Area shelf head-to-head
Vegan Rob's and Pirate's Booty, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pirate's Booty carries more Brand PowerPirate's Booty is in more Bay Area grocersPirate's Booty fields the deeper lineup
Vegan Rob's
Pirate's Booty
16
brand power
38
3
products
8
1
categories
2
5
grocers
16
$1.33
price per oz
$1.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vegan Rob's▭ Pirate's Booty
Distribution · 30% of score21·67
V
P
carried in 5 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score22·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vegan Rob's
no top category Pirate's Booty doesn’t also play in.
only Pirate's Booty
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vegan Rob's · 1
only Pirate's Booty · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vegan Rob's · Pirate's Booty
