Vermont Coffee Co vs Lavazza · Bay Area shelf head-to-head
Vermont Coffee Co and Lavazza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vermont Coffee Co
no top category Lavazza doesn’t also play in.
only Lavazza
no top category Vermont Coffee Co doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Vermont Coffee Co is, Lavazza is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vermont Coffee Co · Lavazza
