Vermont Salumi vs The Spotted Trotter · Bay Area shelf head-to-head
Vermont Salumi and The Spotted Trotter, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Spotted Trotter is in more Bay Area grocersVermont Salumi fields the deeper lineup
Vermont Salumi
The Spotted Trotter
27
brand power
27
17
products
11
2
categories
3
1
grocers
2
$4.18
price per oz
$5.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vermont Salumi▭ The Spotted Trotter
Distribution · 30% of score4·8
V
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vermont Salumi
no top category The Spotted Trotter doesn’t also play in.
only The Spotted Trotter
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Vermont Salumi · 1
only The Spotted Trotter · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vermont Salumi · The Spotted Trotter