Vesper Bites vs Issei · Bay Area shelf head-to-head
Vesper Bites and Issei, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Issei carries more Brand PowerIssei is in more Bay Area grocersIssei fields the deeper lineup
Vesper Bites
Issei
14
brand power
35
4
products
33
1
categories
1
1
subcategories
2
2
grocers
5
$8.09
avg price
$8.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vesper Bites▭ Issei
Distribution · 30% of score8·21
V
I
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28·94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vesper Bites
no top category Issei doesn’t also play in.
only Issei
no top category Vesper Bites doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vesper Bites · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vesper Bites · Issei