Viano Vineyards vs The Fableist Wine Co. · Bay Area shelf head-to-head
Viano Vineyards and The Fableist Wine Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Viano Vineyards
no top category The Fableist Wine Co. doesn’t also play in.
only The Fableist Wine Co.
no top category Viano Vineyards doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Viano Vineyards is, The Fableist Wine Co. is too.
no exclusive doors — everywhere The Fableist Wine Co. is, Viano Vineyards is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Viano Vineyards · The Fableist Wine Co.
