Victoria vs Pacifico · Bay Area shelf head-to-head
Victoria and Pacifico, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pacifico is in more Bay Area grocers
Victoria
Pacifico
15
brand power
18
3
products
4
2
categories
1
2
grocers
4
$9.71
avg price
$12.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Victoria▭ Pacifico
Distribution · 30% of score8·17
V
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Victoria
only Pacifico
no top category Victoria doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Victoria · 1
only Pacifico · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Victoria · Pacifico
