Vitaminwater vs Bai · Bay Area shelf head-to-head
Vitaminwater and Bai, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vitaminwater carries more Brand PowerVitaminwater is in more Bay Area grocersVitaminwater fields the deeper lineup
Vitaminwater
Bai
53
brand power
29
25
products
11
1
categories
2
10
grocers
7
16.1¢
price per fl oz
15.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vitaminwater▭ Bai
Distribution · 30% of score42·29
V
B
carried in 10 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score88·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vitaminwater
no top category Bai doesn’t also play in.
only Bai
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vitaminwater · 3
only Bai · 0
no exclusive doors — everywhere Bai is, Vitaminwater is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vitaminwater · Bai
