Waay vs Owyn · Bay Area shelf head-to-head
Waay and Owyn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Owyn carries more Brand PowerOwyn is in more Bay Area grocersOwyn fields the deeper lineup
Waay
Owyn
11
brand power
35
3
products
13
1
categories
2
1
grocers
10
$3.99
avg price
$5.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Waay▭ Owyn
Distribution · 30% of score4·42
W
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Waay
no top category Owyn doesn’t also play in.
only Owyn
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Waay · 0
no exclusive doors — everywhere Waay is, Owyn is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Waay · Owyn
