Waiākea vs Tahoe Artesian Water · Bay Area shelf head-to-head
Waiākea and Tahoe Artesian Water, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Waiākea carries more Brand PowerWaiākea is in more Bay Area grocersWaiākea fields the deeper lineupTahoe Artesian Water sits further up the premium end
Waiākea
Tahoe Artesian Water
30
brand power
25
8
products
3
3
categories
2
9
grocers
8
13.0¢
price per fl oz
17.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Waiākea▭ Tahoe Artesian Water
Distribution · 30% of score38·33
W
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Waiākea
only Tahoe Artesian Water
no top category Waiākea doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Waiākea · 3
only Tahoe Artesian Water · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Waiākea · Tahoe Artesian Water