Walnut Acres vs B&m · Bay Area shelf head-to-head
Walnut Acres and B&m, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
B&m is in more Bay Area grocersWalnut Acres sits further up the premium end
Walnut Acres
B&m
7
brand power
11
2
products
3
1
categories
2
3
grocers
5
38.6¢
price per oz
20.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Walnut Acres▭ B&m
Distribution · 30% of score13·21
W
B
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Walnut Acres
no top category B&m doesn’t also play in.
only B&m
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Walnut Acres · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Walnut Acres · B&m