Weird Yerba vs Yachak · Bay Area shelf head-to-head
Weird Yerba and Yachak, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Weird Yerba is in more Bay Area grocersYachak sits further up the premium end
Weird Yerba
Yachak
17
brand power
15
3
products
4
1
categories
1
8
grocers
4
$3.67
avg price
$3.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Weird Yerba▭ Yachak
Distribution · 30% of score33·17
W
Y
carried in 8 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Weird Yerba
no top category Yachak doesn’t also play in.
only Yachak
no top category Weird Yerba doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Weird Yerba · 6
only Yachak · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Weird Yerba · Yachak
