Westbrae Natural vs S&w · Bay Area shelf head-to-head
Westbrae Natural and S&w, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Westbrae Natural is in more Bay Area grocersS&w fields the deeper lineupWestbrae Natural sits further up the premium end
Westbrae Natural
S&w
45
brand power
44
15
products
30
2
categories
3
9
subcategories
10
15
grocers
10
29.4¢
price per oz
17.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Westbrae Natural▭ S&w
Distribution · 30% of score63·42
carried in 15 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Westbrae Natural
only S&w
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Westbrae Natural · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Westbrae Natural · S&w
