Wicked Joe Organic Coffees vs Lavazza · Bay Area shelf head-to-head
Wicked Joe Organic Coffees and Lavazza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lavazza carries more Brand PowerLavazza is in more Bay Area grocersLavazza fields the deeper lineup
Wicked Joe Organic Coffees
Lavazza
9
brand power
40
2
products
14
1
categories
1
1
subcategories
4
1
grocers
13
$9.99
avg price
$14.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wicked Joe Organic Coffees▭ Lavazza
Distribution · 30% of score4·54
W
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wicked Joe Organic Coffees
no top category Lavazza doesn’t also play in.
only Lavazza
no top category Wicked Joe Organic Coffees doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wicked Joe Organic Coffees · 0
no exclusive doors — everywhere Wicked Joe Organic Coffees is, Lavazza is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wicked Joe Organic Coffees · Lavazza