Wild West Chocolate vs Charles Chocolates · Bay Area shelf head-to-head
Wild West Chocolate and Charles Chocolates, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Charles Chocolates carries more Brand PowerCharles Chocolates is in more Bay Area grocersCharles Chocolates fields the deeper lineup
Wild West Chocolate
Charles Chocolates
23
brand power
49
6
products
30
3
categories
2
3
subcategories
3
3
grocers
15
$3.12
price per oz
$2.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wild West Chocolate▭ Charles Chocolates
Distribution · 30% of score13·63
W
carried in 3 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wild West Chocolate
only Charles Chocolates
no top category Wild West Chocolate doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Wild West Chocolate · 1
only Charles Chocolates · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wild West Chocolate · Charles Chocolates
