Wild West Ferments vs Pickled Planet · Bay Area shelf head-to-head
Wild West Ferments and Pickled Planet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild West Ferments carries more Brand PowerWild West Ferments is in more Bay Area grocersWild West Ferments sits further up the premium end
Wild West Ferments
Pickled Planet
34
brand power
26
8
products
7
4
categories
2
8
grocers
6
84.6¢
price per oz
62.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wild West Ferments▭ Pickled Planet
Distribution · 30% of score33·25
W
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wild West Ferments
only Pickled Planet
no top category Wild West Ferments doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wild West Ferments · 3
only Pickled Planet · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wild West Ferments · Pickled Planet
