Wolffer Estate vs Ghia · Bay Area shelf head-to-head
Wolffer Estate and Ghia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghia carries more Brand PowerGhia is in more Bay Area grocersGhia fields the deeper lineup
Wolffer Estate
Ghia
9
brand power
34
2
products
17
1
categories
2
1
subcategories
3
1
grocers
5
$25.99
avg price
$22.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wolffer Estate▭ Ghia
Distribution · 30% of score4·21
W
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wolffer Estate
no top category Ghia doesn’t also play in.
only Ghia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wolffer Estate · 0
no exclusive doors — everywhere Wolffer Estate is, Ghia is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wolffer Estate · Ghia