Wonderful vs Nichols Farms · Bay Area shelf head-to-head
Wonderful and Nichols Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wonderful carries more Brand PowerWonderful is in more Bay Area grocersWonderful fields the deeper lineupNichols Farms sits further up the premium end
Wonderful
Nichols Farms
39
brand power
29
28
products
10
1
categories
2
2
subcategories
2
10
grocers
6
$1.65
price per oz
$2.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wonderful▭ Nichols Farms
Distribution · 30% of score42·25
carried in 10 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wonderful
no top category Nichols Farms doesn’t also play in.
only Nichols Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wonderful · 8
only Nichols Farms · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wonderful · Nichols Farms
