Woodford Reserve vs Michter's · Bay Area shelf head-to-head
Woodford Reserve and Michter's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Michter's carries more Brand PowerMichter's is in more Bay Area grocers
Woodford Reserve
Michter's
18
brand power
23
2
products
3
2
categories
2
2
subcategories
3
1
grocers
3
$34.49
avg price
$56.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Woodford Reserve▭ Michter's
Distribution · 30% of score4·13
W
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Woodford Reserve
no top category Michter's doesn’t also play in.
only Michter's
no top category Woodford Reserve doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Woodford Reserve · 0
no exclusive doors — everywhere Woodford Reserve is, Michter's is too.
only Michter's · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Woodford Reserve · Michter's