Wrecking Ball Coffee Roasters vs Graffeo · Bay Area shelf head-to-head
Wrecking Ball Coffee Roasters and Graffeo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graffeo carries more Brand PowerGraffeo is in more Bay Area grocersGraffeo fields the deeper lineupWrecking Ball Coffee Roasters sits further up the premium end
Wrecking Ball Coffee Roasters
Graffeo
15
brand power
35
6
products
16
1
categories
2
2
subcategories
5
3
grocers
10
$1.87
price per oz
$1.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wrecking Ball Coffee Roasters▭ Graffeo
Distribution · 30% of score13·42
W
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wrecking Ball Coffee Roasters
no top category Graffeo doesn’t also play in.
only Graffeo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wrecking Ball Coffee Roasters · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wrecking Ball Coffee Roasters · Graffeo