Wrigley vs Neuro · Bay Area shelf head-to-head
Wrigley and Neuro, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Neuro carries more Brand PowerNeuro is in more Bay Area grocersNeuro fields the deeper lineup
Wrigley
Neuro
8
brand power
24
2
products
5
1
categories
2
2
grocers
6
$2.76
avg price
$5.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wrigley▭ Neuro
Distribution · 30% of score8·25
W
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wrigley
no top category Neuro doesn’t also play in.
only Neuro
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wrigley · 0
no exclusive doors — everywhere Wrigley is, Neuro is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wrigley · Neuro