Wyld Cbd vs Recess · Bay Area shelf head-to-head
Wyld Cbd and Recess, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Recess carries more Brand PowerRecess is in more Bay Area grocersRecess fields the deeper lineupRecess sits further up the premium end
Wyld Cbd
Recess
12
brand power
50
3
products
21
1
categories
3
1
grocers
14
37.4¢
price per fl oz
37.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wyld Cbd▭ Recess
Distribution · 30% of score4·58
W
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wyld Cbd
no top category Recess doesn’t also play in.
only Recess
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wyld Cbd · 0
no exclusive doors — everywhere Wyld Cbd is, Recess is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wyld Cbd · Recess
