Wyld Cbd vs Vybes · Bay Area shelf head-to-head
Wyld Cbd and Vybes, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vybes carries more Brand PowerVybes is in more Bay Area grocersVybes fields the deeper lineupVybes sits further up the premium end
Wyld Cbd
Vybes
12
brand power
22
3
products
6
1
categories
2
1
subcategories
4
1
grocers
8
37.4¢
price per fl oz
55.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wyld Cbd▭ Vybes
Distribution · 30% of score4·33
W
V
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wyld Cbd
no top category Vybes doesn’t also play in.
only Vybes
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wyld Cbd · 0
no exclusive doors — everywhere Wyld Cbd is, Vybes is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wyld Cbd · Vybes