Y.s. Eco Bee Farms vs Gipson's Golden · Bay Area shelf head-to-head
Y.s. Eco Bee Farms and Gipson's Golden, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gipson's Golden carries more Brand PowerGipson's Golden is in more Bay Area grocersGipson's Golden fields the deeper lineupY.s. Eco Bee Farms sits further up the premium end
Y.s. Eco Bee Farms
Gipson's Golden
17
brand power
22
4
products
16
1
categories
1
1
grocers
7
$6.27
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Y.s. Eco Bee Farms▭ Gipson's Golden
Distribution · 30% of score4·29
Y
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Y.s. Eco Bee Farms
no top category Gipson's Golden doesn’t also play in.
only Gipson's Golden
no top category Y.s. Eco Bee Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Y.s. Eco Bee Farms · 0
no exclusive doors — everywhere Y.s. Eco Bee Farms is, Gipson's Golden is too.
only Gipson's Golden · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Y.s. Eco Bee Farms · Gipson's Golden