Yakult Probiotic Drink vs So Good So You · Bay Area shelf head-to-head
Yakult Probiotic Drink and So Good So You, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
So Good So You carries more Brand PowerYakult Probiotic Drink is in more Bay Area grocersSo Good So You fields the deeper lineupSo Good So You sits further up the premium end
Yakult Probiotic Drink
So Good So You
18
brand power
39
2
products
15
1
categories
2
1
subcategories
3
7
grocers
6
39.0¢
price per fl oz
$2.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yakult Probiotic Drink▭ So Good So You
Distribution · 30% of score29·25
Y
S
carried in 7 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yakult Probiotic Drink
no top category So Good So You doesn’t also play in.
only So Good So You
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Yakult Probiotic Drink · 3
only So Good So You · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yakult Probiotic Drink · So Good So You